The Psychology of Instagram Followers and Unfollowers
Losing one follower registers harder than gaining one, and the number itself measures almost nothing. What the count is, what it is not, and how to read it.
Archive: August 2025
Posts published this month
What Is a Good Instagram Follower Ratio?
Instagram publishes no target and names no ranking signal that uses it. What the ratio really tells people, the 7,500 cap, and when it is worth fixing.
What Changed on Instagram That Affects Unfollower Tracking
The API that fed unfollower apps closed in December 2024. Seven dated changes since, what each one broke, and the one method that has worked throughout.
Instagram Algorithm Myths, and What Is True Instead
Nine beliefs about Instagram reach, each with the thing that is actually true. Account type, scheduling, hashtags, deleting posts and the unfollow myth.
Why Do People Unfollow You on Instagram?
The reasons people give, the ones they do not, and how to tell a personal unfollow from a purge — plus why your own account seems to unfollow people by itself.